Optional Marketing Services

Get the Highest Price for your Home

1. A detailed strategy report and comparative market analysis to price your home competitively, but soundly, for the optimum profit.  This report includes for sale by owner sales, which is not your typical market analysis from agents
2. Strategy reports every thirty days to inform you of how many buyers are in your market
3. Home warranty during the listing period with no strings to purchase.
4. Put a viewing counter on your ad on Realtor.com, the world’s largest home-buying website
5. Consultation about your home and what needs to be done to get it sold at a high price
6. Ideas on how to get buyers to stay in your home longer
7. Lessons on how to show and sell your home
8. Ideas on how to overcome the objections of your house or lot
9. Lessons on what questions to ask buyers to get them to put your house on the top of the list
10. A twenty-seven point booklet of how to get your home sold
11. Coordinate a mortgage broker to hand hold unsure buyers and offer special financing

Marketing Your Home to Buyers

12. Link to your website on Realtor.com where you can display your own pictures.  We put six pictures of your property automatically on the databases that we provide in our flat fee service
13. Your ad placed on six “public” (some paid) websites for home listings
14. For sale by owner buyer feedback
15. Notice of your home listing sent to two immediate neighborhoods
16. Your listing attached to all responses to buyers on Homegain.com, a free search site for buyers and sellers
17. Build a website for marketing your home
18. Exclusive Prospective Buyer Marketing Program, call for details
19. Open Houses
20. Place heavy signage before open houses to bring in traffic
21. Follow up with attendees of open house
22. Personal calls to neighbors about your home being on the market
23. When buyers call about your home, we will email them your listing from Realtor.com
24. One hundred renters called and told about your home
25. One hundred renters sent a postcard about your home; Renters that are renting something equivalent to your home’s price
26. Featured home on Realtor.com that comes up for anyone searching any price range in your county
27. Postcards sent to your neighbors announcing that your home is for sale
28. Flyers taken to thirty apartment complexes announcing your house for sale
29. Your home brochure sent to one hundred people who are selling their home in a price range below yours
30. Your home flyer taken to new home subdivisions around your home
31. Flyers taken to hotel suites announcing your house for sale
32. Your flyer taken to corporation offices around your area
33. Display newspaper ads in your local newspaper
34. For Sale Home Guides ad
35. Business Newspaper Ad
36. Neighborhood Newspaper Ad
37. TV ad featuring your home on Ad Channel
38. Any other paper ad
39. Text message of your home via cell phone
40. Elegant custom sign on post
41. Custom information box
42. Additional signage that builds value about your home on the yard sign

Marketing your Home to Get You the Highest Price When the Buyers are In Your Home

43. Detailed listing comparisons prepared in a notebook for your marketing table (appraisal style)
44. Two letters from your neighbors wherein they give their opinion of your neighborhood for your marketing table
45. Completion and review of your Seller’s Property Disclosure Statement
46. Display your Seller’s Disclosure in a notebook for your table
47. Pictures of surrounding parks, schools, and amenities displayed in your marketing book
48. A letter written by you placed in your marketing book telling your buyers how much you love your home (you dictate-we write)
49. Take home CDs with pictures of your property for buyer’s review
50. Twenty descriptive “details” cards for placement around your home to add value to upgrades which will either be tacked to the walls or hung on the walls in picture frames
51. Professional color flyer with six photographs and detailed text to build value in your home
52. Letter waiting on your buyers and their agent upon arrival in your home
53. Complete five "Features and Benefits" of each room list with seller
54. “Features and Benefits” handouts of each room to buyers at showings and open houses so that they can tour the home with a guide instead of a “quick tour”
55. Ages of kids in neighborhood report and where the school bus stops
56. Babysitter and pet sitter report for marketing table
57. Research the builder of your home and do a detailed business report for your marketing table
58. Detailed School Scores for your area for marketing table
59. Prepare a neighborhood evaluation report including for sale by owner sales
60. Social calendar for neighborhood displayed
61. Utility bills displayed
62. Map to grocery stores, mall, and gas stations displayed
63. Detailed report of all major and minor maintenance items and repairs
64. Display of all seasons' pictures of your home

Marketing Your Charlotte Region Home to Real Estate Agents

65. Agent caravan
66. Agent lockbox for agent access
67. A customized six page presentation about the home sent to over five hundred agents by e-mail
68. An agent e-mail advertisement about your home to all 10,000 MLS agents
69. Your home advertised to relocation companies and their buyers
70. Flyer sent to agents via their mailboxes at their offices
71. Offer an agent bonus program to entice buyers' agents
72. Obtain Agent feedback with a give-away program

Formalities of Selling Your Charlotte Region Home

73. Attend Inspection
74. Negotiate Inspection
75. Attend Closing

Sometimes people are overwhelmed and pleasantly surprised by the amount of marketing that we can and will provide for our clients.  Should you want to do several of these marketing services, you may either pay for each service as you go, or we will negotiate a percentage commission with you based on our current commitments to full service listings.  And, if at any time you want to become more “full service” after you have paid for each service as you use them, you can upgrade your service with us.  Don Anthony Realty, where a one-time fee allows you to sell your house, your way with all the advantages of a real estate agent.

Our mortgage partner
Southern United Mortgage